Starring my sister as Ragdoll and my boyfriend as camera man. It is not the best quality as had to upload a low quality one. Please let me know your comments below, especially whether you think it effectively portrays the clothes swapping idea...
Enjoy!
Thursday 12 March 2009
Some Interesting Statistics On Unwanted Clothes
* UK Government statistics show that there are 2.4bn pieces of clothing unworn for an entire 12 months (many possibly brand new) cluttering up the national wardrobe, which adds up to a whopping £10bn worth of unused clothes, shoes, bags etc. Source: YouGov.
* The new First Lady of America Michelle Obama recently organised an up-market swap party in New York city. Source: CNN.
* The average UK woman spends nearly £13,000 on clothes she'll never wear. Source: BBC.
* Women in the UK spend a staggering £6bn every year on clothes, shoes and accessories they'll never wear. This means there are more than 30m wardrobes, each packed with at least £216 of unworn items many still with tags. Source: Bigwardrobe.com.
* Swapping will be a major trend for 2009, according to research that suggests 5.5m people (12 per cent) exchanged goods with others in 2008. A further 11m (24%) plan to swap items in 2009, the poll, conducted by ICM for broadband provider TalkTalk, indicated. Clothing topped the list (19%) followed by cosmetics (9%) and books (8%). Source: TalkTalk.
* Nearly 2m tonnes of discarded clothing, shoes and accessories go to UK landfill sites every year. This represents nearly 4% of all the waste in Britain that is sent to landfill annually. Source: The Observer.
Wk 5. Flesch & Fog Indices - How Readable Is My Promotional Blurb?
Wardrobe Nightmare?
Why not come raid ours!
Maybe it's full of dated high street 'trends', or maybe you can't afford to keep up with them!
Maybe your clothes are just too bland, or have you simply outgrown them?
Why not come raid ours!
Ragdoll is revolutionising the way fashionistas acquire clothes by bringing free clothes swapping to the high street. Women in the UK spend a staggering £6 billion every year on clothes they will never wear. Instead of private swaps we are inviting everyone to take part by bringing unwanted clothing to swap in our neat and tidy boutique stores.
Save money, be resourceful and get style savvy!
Flesch Indice:
0 = unreadable.....100 = very readable
0 = unreadable.....100 = very readable
Readability for Promotional Blurb = 75.92
Fog Indice:
0 = very readable...10 = becoming hard...20 = very hard
Readability for Promotional Blurb = 8.43
0 = very readable...10 = becoming hard...20 = very hard
Readability for Promotional Blurb = 8.43
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