I have been searching on YouTube for doll-type inspiration for my advert. And Lookey what I Found....
Friday 27 February 2009
My Survey....
Just sent out my survey via email and networking site Facebook.....
I am hoping to find out which brand name is most popular for me to adopt for me brand, and also decipher which media to use for targetting my audience. Already had about 10 responses in 30minutes so it's going well. If you would like to have a peek (and fill it in!) please go to:
http://www.freesurveysonline.com/fso/AskSurvey.fso?Survey=16275&CheckID=13986Coverage of Clothes Swapping & Swap Shops
Since I have decided to base my brand on a clothes swapping idea, I seem to see clothes swaps mentioned in every paper or magazine I open! Yesterday I saw an online swap shop (whatsmineisyours.com) mentioned in the Feb/March Dare magazine (free from Superdrug) which had a double spread on 'Cheap & Chic' - how to be thrifty in the recession. Also, The London Paper had a section on clothes swapping parties. 
It seems that the recession is encouraging people to re-think fast fashion and rebel against the throw away culture we have become. What better way to do this then re-using perfectly good clothing which would have otherwise been dumped in a land fill, and saving money for more necessary items. Besides, wo wants to follow high street dictated trends when you can create your own!
MY online research has flagged up LOADS of clothes swap coverage dating back two years. Also, I searched on networking site Facebook and found over 500 results under the bracket 'clothes swap'. There are many small gatherings arranged by students at their universities and also within young twenty-something groups of friends, but nothing with a large following. Refferring to the AIDA model of communication, it is my aim to make more people aware of the swap shop phenomenon by creating attention on networking sites, and then with my advert create interest and desire. To cause action I will think of an instore promotion or giveaway to bring footfall to the store(s).
Further Clothes Swapping Coverage:
Marie Claire
“It's everything we want to be right now – ethical, environmentally friendly and fabulous!”
Cosmopolitan
“Swapping is the latest trend guaranteed to give you a shopping high without spending a cent.”
InStyle
“Trade that Dior saddle bag for a Stella McCartney corset.”
Vogue
“The idea is straight forward and simple – if one person doesn’t want a particular handbag, pair of shoes or trainers, in fact any garment – then I'm sure that someone somewhere in the world would be delighted to own the very same piece – giving it a complete new lease of life.”
Elle
“The underground party scene.”
The Mail
“…switch that bought-on-impulse Marc Jacobs mini (bought in a colour that never really suited you) for someone else's once worn Stella McCartney pencil pants.”
The Guardian
“It brings together ethical shopping with bargain hunting, and fast fashion with vintage clothing with just a dash of MySpace-generation on-line networking added to whip up the waves a little bit more.”
The Daily Telegraph
“You never know what you might get for your old clothes.”
New York Times
“Not just for young starving artists, hipster students and fashionistas-on-a-budget, but women - and men - of all ages and income levels.”
(Source: Bigwardrobe.com)
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