What Is Branding???

A brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition.

A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services.

The overall ‘branding’ of a company or product can also stretch to a logo, symbol, or even design features that identify the company or its products/services (e.g. Regularly used colours or layouts, such as red and white for Coca Cola or the Nike tick).

(Taken from bizhelp24.com/marketing/what-is-branding)